diff --git a/DOCKER.md b/DOCKER.md
index ce7ecc24..26e6ffc6 100644
--- a/DOCKER.md
+++ b/DOCKER.md
@@ -16,6 +16,68 @@ docker run -d \
 
 Open http://localhost in your browser.
 
+## Whitelabel / Custom Branding
+
+Build your own branded image with custom name, logo, and colors:
+
+```bash
+docker build \
+  --build-arg BRAND_NAME="My Prompt Library" \
+  --build-arg BRAND_DESCRIPTION="Our team's AI prompts" \
+  --build-arg BRAND_COLOR="#ff6600" \
+  --build-arg AUTH_PROVIDERS="github,google" \
+  --build-arg LOCALES="en,es,fr" \
+  -f docker/Dockerfile \
+  -t my-prompts .
+
+docker run -p 80:80 -v prompts-data:/data my-prompts
+```
+
+### Build Arguments
+
+| Argument | Description | Default |
+|----------|-------------|---------|
+| `BRAND_NAME` | App name shown in UI | `My Prompt Library` |
+| `BRAND_DESCRIPTION` | App description | `Collect, organize, and share AI prompts` |
+| `BRAND_LOGO` | Logo path (in public/) | `/logo.svg` |
+| `BRAND_LOGO_DARK` | Dark mode logo | Same as `BRAND_LOGO` |
+| `BRAND_FAVICON` | Favicon path | `/logo.svg` |
+| `BRAND_COLOR` | Primary color (hex) | `#6366f1` |
+| `THEME_RADIUS` | Border radius: `none\|sm\|md\|lg` | `sm` |
+| `THEME_VARIANT` | UI style: `default\|flat\|brutal` | `default` |
+| `THEME_DENSITY` | Spacing: `compact\|default\|comfortable` | `default` |
+| `AUTH_PROVIDERS` | Auth providers (comma-separated) | `credentials` |
+| `ALLOW_REGISTRATION` | Allow public signup | `true` |
+| `LOCALES` | Supported locales (comma-separated) | `en` |
+| `DEFAULT_LOCALE` | Default locale | `en` |
+| `FEATURE_PRIVATE_PROMPTS` | Enable private prompts | `true` |
+| `FEATURE_CHANGE_REQUESTS` | Enable versioning | `true` |
+| `FEATURE_CATEGORIES` | Enable categories | `true` |
+| `FEATURE_TAGS` | Enable tags | `true` |
+| `FEATURE_COMMENTS` | Enable comments | `true` |
+| `FEATURE_AI_SEARCH` | Enable AI search | `false` |
+| `FEATURE_AI_GENERATION` | Enable AI generation | `false` |
+| `FEATURE_MCP` | Enable MCP features | `false` |
+
+### Adding Custom Logo
+
+1. Create your logo file (SVG recommended)
+2. Mount it when running:
+
+```bash
+docker run -p 80:80 \
+  -v ./my-logo.svg:/app/public/logo.svg \
+  -v prompts-data:/data \
+  my-prompts
+```
+
+Or include it in your own Dockerfile:
+
+```dockerfile
+FROM ghcr.io/f/prompts.chat
+COPY my-logo.svg /app/public/logo.svg
+```
+
 ## Configuration
 
 ### Environment Variables
diff --git a/docker/Dockerfile b/docker/Dockerfile
index dc5f2afa..862f8072 100644
--- a/docker/Dockerfile
+++ b/docker/Dockerfile
@@ -2,12 +2,40 @@
 # Contains Node.js + PostgreSQL for single-container deployment
 #
 # Usage:
-#   docker run -p 80:80 ghcr.io/f/prompts.chat
-#   docker run -p 80:80 -e AUTH_SECRET=xxx ghcr.io/f/prompts.chat
-#   docker run -p 80:80 --name my-prompts ghcr.io/f/prompts.chat
+#   docker build -t my-prompts .
+#   docker build --build-arg BRAND_NAME="My App" --build-arg BRAND_COLOR="#ff0000" -t my-prompts .
+#   docker run -p 80:80 my-prompts
+#
+# Build Arguments (all optional):
+#   BRAND_NAME, BRAND_DESCRIPTION, BRAND_LOGO, BRAND_COLOR
+#   AUTH_PROVIDERS (comma-separated: github,google,credentials)
+#   LOCALES (comma-separated: en,es,fr)
 
 FROM node:24-bookworm-slim AS builder
 
+# Build arguments for whitelabel branding
+ARG BRAND_NAME="My Prompt Library"
+ARG BRAND_DESCRIPTION="Collect, organize, and share AI prompts"
+ARG BRAND_LOGO="/logo.svg"
+ARG BRAND_LOGO_DARK=""
+ARG BRAND_FAVICON="/logo.svg"
+ARG BRAND_COLOR="#6366f1"
+ARG THEME_RADIUS="sm"
+ARG THEME_VARIANT="default"
+ARG THEME_DENSITY="default"
+ARG AUTH_PROVIDERS="credentials"
+ARG ALLOW_REGISTRATION="true"
+ARG LOCALES="en"
+ARG DEFAULT_LOCALE="en"
+ARG FEATURE_PRIVATE_PROMPTS="true"
+ARG FEATURE_CHANGE_REQUESTS="true"
+ARG FEATURE_CATEGORIES="true"
+ARG FEATURE_TAGS="true"
+ARG FEATURE_COMMENTS="true"
+ARG FEATURE_AI_SEARCH="false"
+ARG FEATURE_AI_GENERATION="false"
+ARG FEATURE_MCP="false"
+
 WORKDIR /app
 
 # Copy package files first for better caching
@@ -23,6 +51,31 @@ COPY . .
 # Remove unnecessary files
 RUN rm -rf .github .claude packages .git
 
+# Run docker-setup.js to generate prompts.config.ts with branding
+ENV BRAND_NAME=${BRAND_NAME}
+ENV BRAND_DESCRIPTION=${BRAND_DESCRIPTION}
+ENV BRAND_LOGO=${BRAND_LOGO}
+ENV BRAND_LOGO_DARK=${BRAND_LOGO_DARK}
+ENV BRAND_FAVICON=${BRAND_FAVICON}
+ENV BRAND_COLOR=${BRAND_COLOR}
+ENV THEME_RADIUS=${THEME_RADIUS}
+ENV THEME_VARIANT=${THEME_VARIANT}
+ENV THEME_DENSITY=${THEME_DENSITY}
+ENV AUTH_PROVIDERS=${AUTH_PROVIDERS}
+ENV ALLOW_REGISTRATION=${ALLOW_REGISTRATION}
+ENV LOCALES=${LOCALES}
+ENV DEFAULT_LOCALE=${DEFAULT_LOCALE}
+ENV FEATURE_PRIVATE_PROMPTS=${FEATURE_PRIVATE_PROMPTS}
+ENV FEATURE_CHANGE_REQUESTS=${FEATURE_CHANGE_REQUESTS}
+ENV FEATURE_CATEGORIES=${FEATURE_CATEGORIES}
+ENV FEATURE_TAGS=${FEATURE_TAGS}
+ENV FEATURE_COMMENTS=${FEATURE_COMMENTS}
+ENV FEATURE_AI_SEARCH=${FEATURE_AI_SEARCH}
+ENV FEATURE_AI_GENERATION=${FEATURE_AI_GENERATION}
+ENV FEATURE_MCP=${FEATURE_MCP}
+
+RUN node scripts/docker-setup.js
+
 # Generate Prisma client and build
 # DATABASE_URL is needed at build time for Prisma, but not used
 ENV NEXT_TELEMETRY_DISABLED=1
diff --git a/docker/Dockerfile.app b/docker/Dockerfile.app
index be73b580..a2ab2b9a 100644
--- a/docker/Dockerfile.app
+++ b/docker/Dockerfile.app
@@ -1,5 +1,8 @@
 # prompts.chat App-Only Dockerfile
 # For use with docker-compose (separate database container)
+#
+# Build with branding:
+#   docker build --build-arg BRAND_NAME="My App" -f docker/Dockerfile.app -t my-prompts .
 
 FROM node:24-alpine AS base
 
@@ -17,6 +20,19 @@ RUN npm ci
 
 # Rebuild the source code only when needed
 FROM base AS builder
+
+# Build arguments for whitelabel branding
+ARG BRAND_NAME="My Prompt Library"
+ARG BRAND_DESCRIPTION="Collect, organize, and share AI prompts"
+ARG BRAND_LOGO="/logo.svg"
+ARG BRAND_LOGO_DARK=""
+ARG BRAND_FAVICON="/logo.svg"
+ARG BRAND_COLOR="#6366f1"
+ARG THEME_RADIUS="sm"
+ARG THEME_VARIANT="default"
+ARG AUTH_PROVIDERS="credentials"
+ARG LOCALES="en"
+
 WORKDIR /app
 COPY --from=deps /app/node_modules ./node_modules
 COPY . .
@@ -24,6 +40,20 @@ COPY . .
 # Remove unnecessary files
 RUN rm -rf .github .claude packages docker .git
 
+# Run docker-setup.js to generate prompts.config.ts with branding
+ENV BRAND_NAME=${BRAND_NAME} \
+    BRAND_DESCRIPTION=${BRAND_DESCRIPTION} \
+    BRAND_LOGO=${BRAND_LOGO} \
+    BRAND_LOGO_DARK=${BRAND_LOGO_DARK} \
+    BRAND_FAVICON=${BRAND_FAVICON} \
+    BRAND_COLOR=${BRAND_COLOR} \
+    THEME_RADIUS=${THEME_RADIUS} \
+    THEME_VARIANT=${THEME_VARIANT} \
+    AUTH_PROVIDERS=${AUTH_PROVIDERS} \
+    LOCALES=${LOCALES}
+
+RUN node scripts/docker-setup.js
+
 # DATABASE_URL is needed at build time for Prisma, but not used
 ENV NEXT_TELEMETRY_DISABLED=1
 ENV DATABASE_URL="postgresql://dummy:dummy@localhost:5432/dummy"
diff --git a/scripts/docker-setup.js b/scripts/docker-setup.js
new file mode 100644
index 00000000..49166314
--- /dev/null
+++ b/scripts/docker-setup.js
@@ -0,0 +1,172 @@
+#!/usr/bin/env node
+/* eslint-disable @typescript-eslint/no-require-imports */
+
+/**
+ * Non-interactive setup script for Docker builds.
+ * Generates prompts.config.ts from environment variables.
+ * 
+ * Usage: BRAND_NAME="My App" node scripts/docker-setup.js
+ * 
+ * Environment Variables:
+ *   BRAND_NAME        - App name (default: "My Prompt Library")
+ *   BRAND_DESCRIPTION - App description
+ *   BRAND_LOGO        - Logo path (default: "/logo.svg")
+ *   BRAND_LOGO_DARK   - Dark mode logo path
+ *   BRAND_FAVICON     - Favicon path
+ *   BRAND_COLOR       - Primary color hex (default: "#6366f1")
+ *   THEME_RADIUS      - Border radius: none|sm|md|lg (default: "sm")
+ *   THEME_VARIANT     - UI variant: default|flat|brutal (default: "default")
+ *   THEME_DENSITY     - Spacing: compact|default|comfortable (default: "default")
+ *   AUTH_PROVIDERS    - Comma-separated: github,google,credentials (default: "credentials")
+ *   ALLOW_REGISTRATION - Allow public registration: true|false (default: "true")
+ *   LOCALES           - Comma-separated locales (default: "en")
+ *   DEFAULT_LOCALE    - Default locale (default: "en")
+ *   FEATURE_PRIVATE_PROMPTS   - Enable private prompts (default: "true")
+ *   FEATURE_CHANGE_REQUESTS   - Enable change requests (default: "true")
+ *   FEATURE_CATEGORIES        - Enable categories (default: "true")
+ *   FEATURE_TAGS              - Enable tags (default: "true")
+ *   FEATURE_COMMENTS          - Enable comments (default: "true")
+ *   FEATURE_AI_SEARCH         - Enable AI search (default: "false")
+ *   FEATURE_AI_GENERATION     - Enable AI generation (default: "false")
+ *   FEATURE_MCP               - Enable MCP (default: "false")
+ */
+
+const fs = require('fs');
+const path = require('path');
+
+const CONFIG_FILE = path.join(__dirname, '..', 'prompts.config.ts');
+
+function env(key, defaultValue) {
+  return process.env[key] || defaultValue;
+}
+
+function envBool(key, defaultValue) {
+  const val = process.env[key];
+  if (val === undefined) return defaultValue;
+  return val.toLowerCase() === 'true' || val === '1';
+}
+
+function envArray(key, defaultValue) {
+  const val = process.env[key];
+  if (!val) return defaultValue;
+  return val.split(',').map(s => s.trim()).filter(Boolean);
+}
+
+function generateConfig(config) {
+  return `import { defineConfig } from "@/lib/config";
+
+// Docker build configuration - generated by docker-setup.js
+const useCloneBranding = true;
+
+export default defineConfig({
+  // Branding - your organization's identity
+  branding: {
+    name: "${config.branding.name}",
+    logo: "${config.branding.logo}",
+    logoDark: "${config.branding.logoDark}",
+    favicon: "${config.branding.favicon}",
+    description: "${config.branding.description}",
+  },
+
+  // Theme - design system configuration
+  theme: {
+    radius: "${config.theme.radius}",
+    variant: "${config.theme.variant}",
+    density: "${config.theme.density}",
+    colors: {
+      primary: "${config.theme.primaryColor}",
+    },
+  },
+
+  // Authentication plugins
+  auth: {
+    providers: [${config.auth.providers.map(p => `"${p}"`).join(', ')}],
+    allowRegistration: ${config.auth.allowRegistration},
+  },
+
+  // Internationalization
+  i18n: {
+    locales: [${config.i18n.locales.map(l => `"${l}"`).join(', ')}],
+    defaultLocale: "${config.i18n.defaultLocale}",
+  },
+
+  // Features
+  features: {
+    privatePrompts: ${config.features.privatePrompts},
+    changeRequests: ${config.features.changeRequests},
+    categories: ${config.features.categories},
+    tags: ${config.features.tags},
+    comments: ${config.features.comments},
+    aiSearch: ${config.features.aiSearch},
+    aiGeneration: ${config.features.aiGeneration},
+    mcp: ${config.features.mcp},
+  },
+
+  // Homepage customization (clone branding mode)
+  homepage: {
+    useCloneBranding,
+    achievements: {
+      enabled: false,
+    },
+    sponsors: {
+      enabled: false,
+      items: [],
+    },
+  },
+});
+`;
+}
+
+function main() {
+  console.log('🔧 Docker Setup: Generating prompts.config.ts...');
+
+  const config = {
+    branding: {
+      name: env('BRAND_NAME', 'My Prompt Library'),
+      description: env('BRAND_DESCRIPTION', 'Collect, organize, and share AI prompts'),
+      logo: env('BRAND_LOGO', '/logo.svg'),
+      logoDark: env('BRAND_LOGO_DARK', env('BRAND_LOGO', '/logo.svg')),
+      favicon: env('BRAND_FAVICON', '/logo.svg'),
+    },
+    theme: {
+      primaryColor: env('BRAND_COLOR', '#6366f1'),
+      radius: env('THEME_RADIUS', 'sm'),
+      variant: env('THEME_VARIANT', 'default'),
+      density: env('THEME_DENSITY', 'default'),
+    },
+    auth: {
+      providers: envArray('AUTH_PROVIDERS', ['credentials']),
+      allowRegistration: envBool('ALLOW_REGISTRATION', true),
+    },
+    i18n: {
+      locales: envArray('LOCALES', ['en']),
+      defaultLocale: env('DEFAULT_LOCALE', 'en'),
+    },
+    features: {
+      privatePrompts: envBool('FEATURE_PRIVATE_PROMPTS', true),
+      changeRequests: envBool('FEATURE_CHANGE_REQUESTS', true),
+      categories: envBool('FEATURE_CATEGORIES', true),
+      tags: envBool('FEATURE_TAGS', true),
+      comments: envBool('FEATURE_COMMENTS', true),
+      aiSearch: envBool('FEATURE_AI_SEARCH', false),
+      aiGeneration: envBool('FEATURE_AI_GENERATION', false),
+      mcp: envBool('FEATURE_MCP', false),
+    },
+  };
+
+  // Log configuration
+  console.log('');
+  console.log('  Brand:      ', config.branding.name);
+  console.log('  Color:      ', config.theme.primaryColor);
+  console.log('  Auth:       ', config.auth.providers.join(', '));
+  console.log('  Locales:    ', config.i18n.locales.join(', '));
+  console.log('');
+
+  // Generate and write config
+  const content = generateConfig(config);
+  fs.writeFileSync(CONFIG_FILE, content);
+
+  console.log('✅ Generated prompts.config.ts');
+}
+
+main();